Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

After Delta’s recent announcement of plans to incorporate AI into pricing, opponents are concerned that data could be used ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.

According to Ars Technica, Delta Air Lines has confirmed that it’s piloting AI-driven pricing, which adjusts fares based on individual consumer data. While still in its early stages, the program may ...