In Cook’s view, “F1” is the perfect vehicle to test Apple’s power to affect culture with the soft ... consumer brand that is synonymous with innovation, creativity and coolness.

Former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history has been ...

However, for Audi F1 lead Mattia Binotto ... on the organisation and also on the culture. “Audi brings its German culture to a Swiss team that has its own personality, and adds an important ...