For the Galaxy S25 Ultra, Samsung added a new ultra-wide camera sensor, Gorilla Armor 2 and a big revamp to its AI suite. But is that enough to convince you to buy a new $1,300 phone?

Samsung Galaxy S25 Ultra. If you're looking for a powerful smartphone with an AI companion that will make your entire day run smoothly, the Galaxy S25 Ultra is what you need. With

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Setting up the Brief is pretty easy, with the simplest method being just to add it to the phone's home screen. All you need to do is press and hold the screen, then select the Widgets icon at the bottom of the screen, and tapping on the Now Brief icon.

All the major updates at Samsung Galaxy Unpacked 2025, including first looks at the Galaxy S25 series and the latest in AI and wearables.

The Samsung Galaxy S25 has useful AI features and an impressive battery life, but the samey hardware and unchanged price tag make for an unconvincing upgrade.