As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Portland is abuzz with coffee shops, but the drink of the summer might lean greener. Matcha — a finely ground, vibrant green ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...