Already holding a $3.7 million NIL valuation, Lagway has been a hot commodity for major brands in the Name, Image and Likeness space. The Willis, Texas, native has inked deals with Leaf Trading Cards, Gatorade and Nintendo over the last year.

The bill could open the door for federal standards for NIL legislation, superseding the current state laws that provide guidance on player compensation. SEC commissioner Greg Sankey said Wednesday during an appearance on "SEC This Morning" that he had no knowledge of a pending executive order.

UCLA quarterback Nico Iamaleava said Thursday that his main motivation for transferring this spring was proximity to family, not the money in his NIL deal.

A new Louisiana legislative task force on name, image and likeness issues is formulating a plan to tackle the problems the burgeoning industry has brought amid a time of turmoil for college athletics.

Uncertainty over a key element of the $2.8 billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

UNLV football coach Dan Mullen says Las Vegas gives the program a major edge in recruiting, offering real NIL opportunities and a desirable lifestyle.

With growing support nationwide for high school athletes to profit from their name, image, and likeness, it was only a matter of time before NIL arrived in Wisconsin. But as with anything new, it also brings plenty of questions.

ASU football players Coben Bourguet and Jordyn Tyson talk about their NIL fundraiser and gathering with teammates and fans at Texas Roadhouse.