In case you missed the memo, bowl games have increasingly turned into marketing showcases for all sorts of brands, which pay big-time sponsorship dollars for the privilege and then serve up goofy rituals galore. And with the bowl season moving into its busiest stretch, football fans can expect plenty of hijinks.

The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a concession menu which must be seen to be believed.

The College Football Playoff has taken most of the luster out of traditional bowl games, but while most fans don't seem to care about any of the games anymore there's one exception. Despite there being no College Football Playoff games this weekend,

Here's what to know on why Notre Dame football decided to opt out of the Pop-Tarts Bowl vs. against BYU following the Fighting Irish's CFP snub:

Notre Dame, ranked No. 11 in the final CFP rankings, was the first team out of the 12-team field and decided to sit out of bowl season following the CFP snub. Specifically, the Fighting Irish opted out of the Pop-Tarts Bowl and all the fun that comes with it.

There were eight nationally televised bowl games, highlighted by the one that has become the standard-bearer for bowls outside of the College Football Playoff ecosystem: College football’s Orlando-based bowl game took on the Pop-Tarts Bowl label in 2023.