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How to make Utah Mammoth games the best experience in the NHL
The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty cups, massive mammoth statues and a mammoth-shaped tunnel for the players to skate out of (similar to what a number of teams do with their own twists).
Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...
Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...
Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
The Mammoth own the rights to unsigned defenseman Patrik Koch, who was reassigned to the Czech Extraliga 10 games into the ...
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...
“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...
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