Levi’s is embarking on a year of celebrations for the 150th anniversary of the 501—the pant that put jeans as we know them on the radar and in the closets of cowboys, workers, supermodels and ...

In honor of its 150th anniversary, Levi’s is throwing itself a party. Not just one but several interactive showcases with music, art and, of course, jeans all around the world, from London to Kuala ...

The denim brand made some noise, even as it had to cover up for the World Cup.

Add Yahoo as a preferred source to see more of our stories on Google. The 501 jean is celebrating a major milestone in its hometown this week. From May 19-27, Levi's is taking over San Francisco's ...

Celebrating 150 years of Levi’s, Marcelo Burlon County of Milan has joined forces with the classic American denim label on a capsule collection of upcycled denim garments. The honorary range, ...

We didn’t used to wear jeans like we do now. Originally, denim was reserved for workers — on railways, in mines or at factories. Now, though, jeans are everywhere, even if they’ve evolved ever so ...

This year, Levi’s® iconic 501® silhouette celebrated its 150th anniversary, giving the denim brand a moment to reflect on its remarkable legacy. The monumental anniversary celebrates the life of the ...

SAN FRANCISCO--(BUSINESS WIRE)-- Today, the Levi’s® brand kicked off a yearlong celebration of the 150th anniversary of its most iconic design: the Levi’s® 501® jean. Throughout the year, the Levi’s® ...

The new Levi’s 501 ’54 will come in several washes, each with their own unique irregularities (and plenty of Easter Eggs). “The Levi’s 501 is really the modern template for what everyone thinks of as ...

May 20, 1873, marks the day that Levi Strauss and Jacob Davis received their patent for riveted pants. Here are a few things you might not know about the brand that has been around for 150 years. Levi ...