Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
“We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week, audiences will have to wade through a lot more ...
The first Dolby Cinema experience in Gwinnett County in eight years opened in the Lawrenceville and Snellville area this past ...
AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...
(Gray News) – Moviegoers will have more of an opportunity to finish their snacks before the feature film even begins at AMC Theatres soon, according to several reports. Starting July 1, AMC Theatres ...
NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running a ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
AMC has an unpopular announcement. If you’ve ever found yourself irritated by the sheer amount of programming before the start of a movie in the theatres, a recent announcement from AMC Theatres will ...
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