Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

People are not happy about this AMC Theatres announcement. Moviegoers at AMC Theatres are in for a rude awakening starting next month. A few commercials and coming attractions before a movie begins ...

(Gray News) – Moviegoers will have more of an opportunity to finish their snacks before the feature film even begins at AMC Theatres soon, according to several reports. Starting July 1, AMC Theatres ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...

AMC has finally added a new feature to its website that fans have been demanding to see for years. Going to the movie theater can be awesome, but it doesn’t always meet the expectation. A lot of it is ...

AMC Theatres, facing years of stagnating attendance, took bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers now show that the deal’s working and ...

The theatre chain is cutting back on pre-show marketing. AMC Theatres’ CEO Adam Aron announced during an earnings call on Monday that the company would be cutting ...