NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...
AMC Theatres, facing years of stagnating attendance, took bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers now show that the deal’s working and ...
Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...
Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...
Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early June, ...
Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their pre-shows beginning July 1. Why is this a big deal? Bigger than the taxation of ...
Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios. By Pamela McClintock Senior Film ...
AMC strikes ad deal with National CineMedia; theaters to show premium “platinum spot” ads starting July 1. AMC to earn ad revenue cut as it boosts in-theater advertising amid box office recovery ...
EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...
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