The collection brings the "premium touch without the premium fuss," Vanessa Spence, executive vice president, brand and ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

Multi-million pound fashion retailer ASOS has launched its new 'See My Fit' feature. It allows customers to check out how dresses look on women who are the same size as them using augmented reality ...

Many high street brands may be waking up to the fact that women don't come in one shape or size, but they still have a long way to go to please every individual's need. Some are starting to take the ...

ASOS is selling a bizarre pair of two jeans in one - and shoppers are absolutely baffled. It's basically a pair of baggy cut-off jean shorts, in dark blue, over the TOP of a pair of faded jeans with ...

EVERY woman knows the frustration of buying a piece of clothing in her exact size, only to try it on and realise . . . it doesn't actually fit. The solution used to be spending hours in changing rooms ...

As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience. Clothing retailer Asos has been ...