The $1,999 Duo price came in below many expectations, with Morgan Stanley saying Apple appears focused on driving adoption rather than maximizing near-term margins. Higher memory costs remain a margin ...
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・Munster doubled his estimate for the Duo’s fiscal 2027 share of iPhone revenue from 5% to 10%. ・The Duo starts at $1,999, reaches $3,199 and costs about $58 monthly through Apple’s leasing program.