Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

DC Comics are creating a thirty second cinema ad to promote the DC Relaunch, of the "New 52" through September. Each ad will include an end card that retailers can add their logo, address and offer ...

Some 72% of those within the Gen Z age group category in the United States said humor boosts their receptivity to an advertisement, and 58% admit good music keeps their interest. While 56% said the ad ...

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon — a series of short films called Amazon Theater that are seen before the ...