Before you say it, I know what you’re thinking. “Adwords is a multi-billion dollar platform serving billions of searches and millions of websites every day. It’s not dying, it’s thriving!” As of this ...

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

We love Google. Seriously. Where would we be in both our personal and professional lives without it? Because Google is such a powerhouse, you would think that we would be big supporters of a service ...

Google AdWords can drive large volumes of high-quality traffic. Small changes in a campaign often have a significant impact on its profitability. Here is a checklist of AdWords optimization techniques ...

AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to ...

Continuing my analysis of common website and social media mistakes, it’s time for me to address typical Google AdWords campaign errors that can literally cost you thousands of dollars if left ...

Back on October 23, 2000 Google changed online marketing forever when it launched its ‘Self-Service Advertising Program.’ Just over a decade later, Google was making a whooping $42 billion in revenue ...