“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsik, chief technology officer at Quotient. Proponents of addressable TV call ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

Although nearly a third of advertisers consider addressable TV to be a “must-buy,” there’s no real consensus about how to define it. So finds a survey of 200 U.S. video advertisers conducted in June ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

Add Yahoo as a preferred source to see more of our stories on Google. A person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable ad campaigns deliver incremental ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...