With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells ...

Adidas is launching its biggest marketing campaign ever, which will be aimed at high school age consumers. The centerpiece of the campaign will be a 60-second video commercial. The commercial, notes ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News. Adidas ...

On Friday, Adidas launched a new global brand campaign featuring professional and amateur athletes that addresses how pressure detracts from their enjoyment of playing a sport, according to materials ...

Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.

Shrink-wrapped limited edition Adidas AG 'Yeezy' model trainers inside the Presented By sneaker resale store in London, U.K., on Friday, Aug. 13, 2021. Beneath the very public collapse of Adidas AG’s ...

The sportswear manufacturer is no stranger to dipping into the zeitgeist to try and cut-through to football fans and its latest campaign co-ops one of the most viral memes of the moment to show off ...