From marketing to product, the competition is fierce.

Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, ...

It is the lightest and most expensive marathon running shoe in history and, at its launch in the shadow of Nelson’s Column in Trafalgar Square on Thursday night, there was a collective certainty about ...

The 2026 World Cup's final four are split between Adidas and Nike, extending a kit-brand rivalry that has shaped modern ...

Nearly everything on the field on Sunday will bear the German company’s logo. Bjorn Gulden, the chief executive, says he ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on Thursday, as US tariffs on imports drive costs up ...

LONDON, July 25 (Reuters) - The trend for low-rise rubber-soled "terrace" sneakers could give Adidas ADSGn.DE and Puma PUMG.DE an advantage over Nike NKE.N this summer, but may not offset weakening ...

A USA TODAY analysis of World Cup kit suppliers shows Adidas and Nike are locked in a close race, with Puma and the rest of the field trailing behind.

From AI-powered smart apparel to sensor-enabled running shoes, the global sportswear industry is rapidly transforming into a high-tech consumer market, with investor tracking names like Nike (NKE), ...

Dealmakers at Manchester City snubbed interest from rival sportswear manufacturers in favour of extending their long-standing partnership with Puma, it has been revealed. The Premier League giants ...