Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it’s adding new ad formats to its video streaming service, hoping to encourage ...

Family Hub smart fridges in the U.S. will soon start displaying advertisements, along with other information such as news, ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

If the latest advertisement changes on Amazon's Prime Video are not enough, the e-commerce company announced a new update on what the world would expect from upcoming new ads for the streaming ...

Walmart Inc. sells billions of dollars’ worth of products in stores and online every quarter, and Thursday’s results showed no exception. But in the years ahead, the retailer is hoping to make a lot ...

Ads on Android TV and Google TV have always been moderately tame compared to other smart TV platforms, as they exclusively showed advertisements for TV shows and movies. But slowly, Android TV and ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

Advertising on your TV has become something expected of virtually every platform, and it’s something that has hit Android TV OS over the past few years. Now, though, Google TV is taking things a step ...

As Mark Cuban said of the NFL 10 years ago, pigs get fat and hogs get slaughtered. Still, the NFL has resisted the selling of game-jersey ads for products like, for example, slaughtered hogs ground ...

A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription ...