Advertisers have new places to run ads in Instagram and new a tool to use on Messenger. Meta is testing augmented reality ads in the Instagram feed and story feature. The company is trying to boost ad ...

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...