Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

Almay is redefining its commitment to self-care by focusing on evening skin care routines. To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. Revlon, Inc. announced that Carrie Underwood is joining Almay as a Global Brand ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Lucy Hale hits the trails at Fryman Canyon for a hike with a friend in Los Angeles on Monday evening (May 11). Just hours later, the 30-year-old Katy Keene star was announced as the newest brand ...

Jelly: not just for questionable college party shots anymore. Over the past year, we've seen a slew of gooey beauty products enter the market, from Lush's Jelly Face Mask to Farsali's Jelly Beam ...

Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup collection, Almay Age Essentials.