Amazon says its new Fire TV Stick 4K streaming device is the zippiest model it’s ever produced — claiming it not only powers up faster but also launches apps more than 35% faster than competing products.

The stick runs Vega OS instead of Fire OS, but app support is rapidly improving. And you can get the stick for half price. The TV remote is compatible with older sticks.

Gamers can stream titles like Call of Duty: Black Ops 7, Hogwarts Legacy, Outer Worlds 2, Ninja Gaiden 4, and more with Xbox Game Pass and Luna via cloud gaming. New users get a one-month subscription to Game Pass for free, so it’s a good way to explore this side of entertainment without spending anything extra!

The Fire TV Stick 4K Max is the best streaming media stick you can buy from Amazon. It packs serious power into a compact form factor, delivering a buttery-smooth experience that really elevates movie nights.

Amazon says its new streaming stick ensures “apps launch over 35% faster, and content starts playing nearly 20% faster.” The 4K resolution support (at up to 60fps frame rate, no less) is a key draw here,

Amazon’s also launching a redesigned Fire TV remote with a new shape and clickier controls.

The new device boasts a faster speed, and comes with a $60 price tag. Amazon is shaking up its Fire TV device line. The company, which recently raised prices on its Fire TV sticks, is launching a new model of Fire TV Stick 4K,

Amazon’s new Fire TV Stick 4K is slimmer and faster, but its biggest upgrade may be the thing you’ll actually hold in your hand: a redesigned remote that’s easier to use, especially in the dark.

Amazon's refreshed Fire TV Stick 4K ditches the power brick for direct TV USB power while offering 35% faster app launches and a tactile remote.

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The Fire TV Stick 4K Plus at $38 is the stronger buy over the standard Fire TV Stick at any nearby price, given the 4K support, Dolby Vision, and Wi-Fi 6 that the lower tier skips. The “deal selling fast” label is Amazon’s urgency flag rather than a stated end date, but it usually signals a deal that’s soon to expire.