Condom brand Durex drove consideration and sales of its new Invisible condom in India with a TV and social media that dismantled the notion that protection and pleasure are mutually exclusive choices.
New Delhi: A few days back, condom brand company Durex India created quite a buzz on social media by asking people if if they want to forget condoms so that couples can enjoy unforgettable sex. The ...
Las marcas de preservativos nos tienen acostumbrados a anuncios donde se habla de las ventajas racionales de usar este producto. Lo que no es tan habitual es que se dé la vuelta a la tortilla y se ...
An influencer-led marketing campaign used the hashtag #ForgetCondoms to create interest around the launch of its new product and TVC. It seems slightly counter-intuitive for a condom brand to ask ...
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