Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Well, look no further than the Samsung Galaxy S25 Ultra – or the Apple's iPhone 16 Pro Max? With Samsung's Unpacked 2025 event now behind us, we now have two brand-new current generation powerhouse smartphones on the market: The new Samsung Galaxy S25 Ultra and Apple's iPhone 16 Pro Max.

At first glance, the Galaxy S25 Ultra looks similar to the phone it replaces, but it's slimmer and lighter than the incumbent device. In terms of dimensions, it's very closely matched with Apple's iPhone 16 Pro Max: there are fractions of a millimetre difference between the two, but Samsung is almost 10g lighter.

A last-minute "one more thing" tease showed glimpses of another Samsung phone, which could be even thinner than the Galaxy S25.

Samsung has just launched its new Galaxy S25 smartphones and there is a limited time deal that Apple has never matched.

Samsung Electronics Co. plans to launch an ultrathin version of its Galaxy S25 phone in the first half of this year, beating Apple Inc. to a promising new category.