April Fool's Day jokes are fun up until the person telling them becomes the punchline. Some companies have discovered their innocent shenanigans failed to delight audiences and instead tarnished their ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

April Fools’ Day 2026 proved that brands are no longer holding back when it comes to creativity. This year’s campaigns leaned heavily into bizarre food mashups, playful concepts, and ideas that felt ...

April Fools’ Day is easily one of the most predictable days of the year because we all know we can’t trust anyone at first glance. We start the day on high alert, bracing ourselves for whatever prank ...