With its third fan convention, Fanatics wants to win the summer in sports

This week's sports business newsletter from The Athletic, featuring the World Cup crescendo, MLB's labor posturing, LeBron's ...
The New York Times

Fanatics Fest 2026: The coolest things we saw, including Justin Bieber’s sports dominance

A giant, soccer-playing Statue of Liberty hangs above Fanatics Fest Bryan Bedder / Getty Images The third annual Fanatics Fest at the Javits Center in New York City wrapped up on Sunday, completing ...

U.S. Sports Fans Are Engaged—Now Teams Need A Business Model To Match

New data raises a question every major sports organization should be asking: How do you build a business model proportional to an audience this large?
National Basketball Association

The Athletic: ‘I am a Jackal’: How Victor Wembanyama built a Spurs fan section and created a community

Victor Wembanyama didn't just come up with the idea for the Spurs' new European-style fan section. He's made it a source of civic pride. Jared Weiss, The Athletic Editor’s Note: Read more NBA coverage ...

DC Sports Reality Check: Why the commute is clutch time for sports fans

In Part 2 of a five-day series on how DC-area sports fans follow their teams, Rob Woodfork learns what fans can still only ...