Be careful of the new “beauty trends” on Tik Tok. While many of them are not harmful, some can cause skin sensitivities, and most of them simply do not work. Here are a few of the most popular that do ...

Social media is filled with bold makeup shortcuts, but do they actually work? A professional makeup artist reacts to TikTok’s ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos ...

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After being jolted awake by a blaring 6 a.m. alarm, you shuffle to the bathroom, half asleep, to prep for work. Drowsily, you apply makeup and spray dry shampoo at the roots before commuting to the ...