Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Unfortunately, a number of fan favorite Betty Crocker products have been discontinued over the years. These are popular ...

While the cakes cool, make the frosting by beating 1/3 cup shortening and three cups powdered sugar. Stir in three tablespoons of heavy cream and 1 1/2 teaspoons vanilla extract. Add three ounces of ...

It didn’t take much detective work for many of you to figure out just what Phyllis Tilly wanted. Tilly was searching for a Stone Jar ginger cookie recipe, but dozens of you figured out that she must ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Something Wicked this way comes from Betty Crocker! The household pantry staple brand teamed up with the musical/fantasy movie on two new Halloween-ready products that we fear every kid and ...

Betty Crocker is celebrating its 100th birthday by giving cooks and bakers the opportunity to have their recipes featured on a custom box. The #CallMeBettyCrocker recipe contest is open now through ...