Le Village is the idyllic manifestation of Stella Artois ’ hometown of Leuven, Belgium, where the brand has had a rich 600-year heritage of living the ‘Joie de Bière’ lifestyle.

The campaign, “Joie de Bière,” launching in 19 markets around the world, is Stella Artois’ largest marketing effort to date, including its biggest TV buy thus far, according to the company.

Ad of the Week: unsubtle Stella serves up some Joie de Bière. 2018-10-10T09:20:00+01:00. No comments. Joie de Bière! Stella Artois is back with a witty new slogan, and a not-very-original mission: to ...

Today Stella Artois is introducing the joy of beer, or ‘Joie de Bière,’ for all those that enjoy savoring a Stella and the many pleasures of life.

Digital OOH Insider Summit March 20 - 23, 2024, Scottsdale Planning & Buying Awards April 3, 2024, NYC Brand Insider Summit Retail April 22 - 25, 2024, Austin ...