A minor legal name change to the parent company of the Bira 91 beer brand has triggered a cascade of regulatory and operational hurdles for the venture. Over 250 employees of B9 Beverages, the company ...
Bira 91 is a case study of how a home-grown beer brand took on giants and rang in good times, both for the owners and the customers. From shelves at alcohol vends to chic parties, Bira ruled. But why ...
For a brand that once dominated urban India’s beer shelves with its quirky bottles and cheeky marketing, Bira 91’s near-disappearance was not caused by falling demand or rising competition. It was ...
New Delhi: Earlier this month, Komorebi Music, a company run by Tarana Marwah, an independent music artist, put out a post on Instagram lampooning Bira 91 Taproom, a bar business run by B9 Beverages ...
NEW DELHI: Beer maker Bira 91 has agreed to acquire pub chain The Beer Café as it eyes a stronger play in pubs and taprooms market, the brewer said in a statement on Wednesday. With the acquisition, ...
On Christmas eve, around 2.30 pm, Channegowda was about to make a bold move. “Onedu strong beku (give me a strong beer),” requested the 32-year-old electrician. The retailer stared back. “Are you ...
Homegrown beer-maker Bira 91 has reportedly bought India’s largest alcobev chain The Beer Cafe in an all-stock deal. The pub chain will, after the deal, become a fully-owned subsidiary of Bira 91. The ...
The company has launched the beers in Delhi-NCR, Mumbai, Bengaluru and Pune through promotion across 250 restaurants and bars, Bira 91 said in a statement. Premium beer maker Bira 91 today said it has ...
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