The world’s second largest brewer SABMiller announced today that it has closed its deal to acquire a controlling stake in the Italian brewer Birra Peroni. SABMiller has acquired 60% in Birra Peroni ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Ferrari is heading into the 2024 F1 season with a new ...

Peroni Nastro Azzurro 0.0%, the super premium Italian beer brand from Asahi Europe & International, has today announced a new global partnership with Ferrari. The multi-year partnership will see ...

Birra Peroni S.r.l. ROME, Jan 30 (Reuters) - Italian premium beer brand Peroni Nastro Azzurro has entered a multi-year partnership with Ferrari's (RACE.MI), opens new tab Formula One team, the latest ...

Peroni produces 4.8 million hectoliters of beer in Italy per year and exports a quarter of it to 55 countries thanks to the brand Nastro Azzurro. Birra Peroni bets on its “italianess” to play a ...

SALUTE, THE ITALIAN WAY: PERONI NASTRO AZZURRO 0.0% ENTERS SECOND YEAR OF GLOBAL PARTNERSHIP WITH SCUDERIA FERRARI HP The second year of the multi-year partnership between Peroni Nastro Azzurro 0.0% ...

Peroni is not only Italy's biggest-selling beer brand, but it also epitomizes much of what people love about the country. With plenty of style and sophistication, its popularity comes as no surprise.

ROME - Italian premium beer brand Peroni Nastro Azzurro has entered a multi-year partnership with Ferrari's Formula One team, the latest move in the shifting sponsorship alliances in elite motor ...