What began as a cozy nook on the corner of the internet, has quickly transformed into a global phenomenon. As of 2025, #BookTok has accumulated 370 billion views, with over 52 million creations ...

This week BookTok creators reflected on whether they think reader and blogger reviews are becoming more common as part of the marketing campaign for a book. “I do think online spaces in general are ...

Gone are the days of focus groups and full-page ads — TikTok is now publishing’s most powerful marketing engine. BookTok, the app’s literary corner, has turned casual reader posts into a force that ...

Some of the biggest names from TikTok's book community give Rolling Stone their predictions for what their side of the app ...

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results. BookTok, a hashtag ...