How a free YouTube channel is using the World Cup to destroy the broadcaster paywall

A single Brazilian YouTube channel is pulling record-breaking World Cup audiences, proving that fans will use VPNs to do ...
NFL

KAROL G to headline halftime performance in Brazil during YouTube's first exclusive live NFL broadcast on Sept. 5

YouTube and the National Football League today announced GRAMMY® Award-winning global recording artist KAROL G will perform at the halftime show during YouTube's first exclusive NFL live broadcast* of ...
Sherdog

Brazilian YouTube Personality Battles to Draw Against Boxing Champ, Issues Challenge to Logan Paul

Already popular in the United States, mixed combat sports events now appear to be gaining a foothold in Brazil. Advertisement “Fight Music Show,” an event featuring a mix of professional fighters from ...
The New York Times

Chiefs-Chargers Week 1 game in Brazil draws 18.5 million YouTube viewers in U.S.

The NFL’s first YouTube-exclusive game broadcast between the Los Angeles Chargers and Kansas City Chiefs drew 18.5 million viewers in the U.S., according to qualified Nielsen analytics around the ...
AFP on MSN

Pyjamas and bets: Brazil YouTube channel reshapes World Cup viewing

The hosts wear pajamas for night games and jokes fly -- but discomfort is growing over the pushing of bets on a YouTube channel that has reshaped how Brazilians are watching the World Cup. It is the ...