To the ever louder cries that films are getting too long, I’m here to add a further howl: so is the wait for them to hurry up and start. Adverts have never been lengthier, more numerous, or less worth ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

Border 2’s early buzz and box office success drew 100+ retail and corporate brands, including Google and ChatGPT, setting the ...

The Cinema Advertising Council, the trade association of cinema advertising companies that represent 82% of U.S. movie screens, unveiled the results of a research study conducted on behalf of its ...

Nationally Leading Cinema Advertising Network Fully Operational for All Advertisers NCM LLC will operate its business without disruption and serve the national, regional, and local businesses that ...

When the pandemic struck cinema, advertising was the most affected media channel, down 80% of its 2019 ad revenue. The Drum reported in April that ad spend was expected to fully recover in 2025, and ...

Absolut Vodka has chosen Edinburgh as the location for its first ever UK cinema advertising campaign. The ad, called ‘Mulit’, is the latest in the brand’s Absolut Pictures series, and will show before ...

It's still miniscule by the scale of the most established media, but cinema advertising is gaining traction with major advertisers--and their ad budgets. In fact, U.S. advertisers invested $438 ...