New analysis of B2B sales data exposes the email-only myth, showing verified direct dials as the defining variable between reps who reach senior buyers SAN FRANCISCO ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Your cold leads don't owe you their time. Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and prospects who'd rather ghost you than give you 30 seconds. While ...

The cold call is dead, at least for smartphones. But the phone conversation itself hasn’t lost its value; only the path to it has changed. Apple and Google have now both introduced technology that ...

Sales reps, business owners and recruiters are documenting their cold calls online and cashing in on the viral content. Cold calling has existed as long as the telephone: It’s a sales technique where ...