This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

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The alternative text for this image may have been generated using AI. Dental professionals with personal experience of dentine hypersensitivity who attended a recent dental show enjoyed some frozen ...