Advertisements for make-up encourage women to see themselves as flawed and needing to be fixed, according to a linguist at the University of Portsmouth. Dr Helen Ringrow, of the University of ...

In an interesting move that should finally bring the United States' fast-and-loose advertising rules and regulations into line with the UK and EU, the National Advertising Division (NAD) -- the ...

“Clinically Proven.” “Breakthrough Technology.” “Ten Years of Genetic Research.” These are phrases you might expect to find in the pages of Scientific American. But these descriptions also show up in ...

If you’re skeptical about the claims made by cosmetics firms about the attributes of their lotions and potions, you’re not alone. A new study shows how little truth there seems to be in those glossy ...

Procter & Gamble has agreed to never again run an ad for its CoverGirl mascara because it used "enhanced post-production" and "photoshopping" to make eyelashes look thicker than they were in real life ...