When Harold T. "H" Holden was 5 years old, his horsemanship so impressed the judges at Enid's Cherokee Strip Days Parade that he received a grand prize: the chance to meet the real-life Pistol Pete.

A new Wrangler campaign is proving that anyone can channel the cowboy spirit. On Thursday, the Kontoor Brands-owned denim label debuted its “For the Ride of Life” campaign centered on the courage and ...

GREENSBORO, N.C.--(BUSINESS WIRE)-- Wrangler®, a global icon in jeanswear and casual apparel, today announced the launch of its new global advertising campaign, 'WEAR WITH ABANDON™.' The campaign ...

Imagine you have just been transported to the wild west of the 1800s. You stumble upon gritty images of broken-down cowboys, dusty trails and corrals of horses. In reality, you have just walked ...