Cracker Barrel posted a significant quarterly loss and slashed its full-year outlook as traffic and retail sales weakened. That’s according to executives in an at-times candid Dec. 9 earnings call ...

Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Cracker Barrel Old Country Store shares rose 23% on Wednesday after it reported a second straight quarter of surprise profit and lifted its annual targets, signaling that the restaurant chain is ...

Cracker Barrel's push to rebrand in 2025 backfired spectacularly, and the restaurant chain has felt the consequences. The Tennessee-headquartered comfort food establishment encountered fierce ...

As Cracker Barrel continues to recover from last year’s logo change debacle, the chain is working to pick up the pieces and move forward. One way Cracker Barrel is leaning into nostalgia is by ...

Cracker Barrel posts a loss and cuts outlook for the year, and the stock sank toward a 16-year low Cracker Barrel posted a drop in quarterly sales and a quarterly loss. Cracker Barrel Old Country ...

We've seen some controversial rebrands over the years, but it's not often that a flour company gets people agitated over its logo design. The iconic Milwaukee brand Bob's Red Mill has revealed a bold, ...

Cracker Barrel's 28% surge is lifting shares to their highest level since mid-September, erasing much of the drop that began last summer when the family restaurant chain's logo change put it into the ...

Cracker Barrel reported a significant quarterly loss and lowered its financial outlook for the year. The company experienced a drop in customer traffic and sales following a controversial logo change.