Think a business plan is just paperwork? Think again. It’s essential for making a success of a venture. 70% of businesses that survive beyond 5 years follow a strategic plan. Aspiring entrepreneurs ...

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and ...

It's called WPP Open Pro, designed as a self-serve marketing platform where big and small brands alike can plan, create and ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...