Rocket CRM has introduced new advancements to its platform designed to transform the way organizations approach Marketing ...

SEATTLE--(BUSINESS WIRE)--Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics. The best ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Step into just about any boardroom right now, and the conversation will inevitably turn to ...

In the digital age, customer data is a precious resource. Consumers and brands both know this. It’s the key to enabling everything from the personalized experiences customers demand to the optimized ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of ...

The acquisition of Mopinion adds additional customer feedback and analytics capabilities to the Netigate experience platform ...

KB Bank overhauls customer data management with Ataccama KB Bank, part of the Société Générale Group, has implemented a standardised, integrated customer data hub to overcome data challenges and boost ...