The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

“Digital native” B2B buyers expect the same experience they get in the B2C environment, like access to relevant, personalized messages and helpful tools on demand, no matter what stage of the buying ...

BANGALORE, India--(BUSINESS WIRE)--Last year B2B SaaS companies lost over $15 Billion in ARR (Annual Recurring Revenue) from customer churn and it is estimated that annual customer churn would hit $50 ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

In today’s digital age, the world of B2B is experiencing a significant shift, transforming how businesses operate and grow. The traditional way of conducting business is fundamentally changing, ...

Movora, a global leader in veterinary medical technology and orthopedic solutions, and Sellars, a manufacturer of absorbent materials, are finalists for Mid-Market B2B Ecommerce Manufacturer of the ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

How does Disney achieve a 70% return rate? What did Apple and Tesla learn from George Blankenship, an expert in creating arguably the best retail customer experiences? Creating a customer journey like ...

LONDON--(BUSINESS WIRE)--A multiyear research study by Gallup — based on 108,989 respondents, 19,093 business units and the analysis from measuring the engagement of nearly 18 million customers — has ...

Technology is the cornerstone of modern business, and new technologies are being developed and adopted at an increasingly rapid pace. And as more technology companies enter the market, many are ...

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...