“What was going through your mind to think that a man missing an eye would be a good way to sell dress shirts?” “I’d seen some research which showed that if you can inject into the ad an element of ...

The Mad Men era of advertising is long behind us, but some of its lessons are timeless: not least those imparted by David Ogilvy, the founder of Ogilvy & Mather, who was once described by Time ...

British-born David Ogilvy was one of our greatest ad men. In 1962, Time magazine called him "the most sought-after wizard in today's advertising industry." During his illustrious career he expanded ...

Kenneth Roman is the former Chairman and CEO of Ogilvy & Mather Worldwide and author of several books, most recently “The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.” He ...

Scottish advertising genius David Ogilvy (1911-1999) gave the world memorable ad campaigns such as "the man in the Hathaway shirt" and maybe the neatest headline ever for a car ad: "At 60 miles an ...

Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their messages: 1. Creative brilliance.

Advertising pioneer David Ogilvy is known for creating famed images such as the eye patch-wearing man in the Hathaway shirt, yet he is considered a master of the soft sell because of his belief that ...

NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF) today announced the 2022 David Ogilvy Awards finalists, with winners to be named at a ceremony on October 13 in Manhattan. This ...

We all have role models, some real, some imagined, some based on in-the-flesh interactions, some based on an intense admiration and study of the role model’s ways and means. In an era venerating ...

The agency's former CEO Miles Young talks about his new book, "Ogilvy on Advertising In The Digital Age." The 13 Most Important Design Lessons Of 2013 From why designers should learn to code to how ...