Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...

When you think of targeted advertising, you may not always think about B2B marketing. However, for the folks at Demandbase, targeting advertising can be a B2B marketer's best tool. Which is why ...

"We love to see our consistently strong showings quarter after quarter, but we never take them for granted," says Kelly Hopping, chief marketing officer at Demandbase. "Every time the seasonal reports ...

Demandbase’s account-based advertising platform syncs accounts with Integrate’s software. Integrate orchestrates demand generation campaigns via media partners to produce qualified lead data and ...

Demandbase and Integrate have joined forces to bring account-based advertising to B2B marketers. The partnership combines Demandbase’s ability to identify and engage target accounts with Integrate’s ...

Twelve years after launching Demandbase, CEO and founder Chris Golec will move into a chief strategy officer role. Chief Revenue Officer Gabe Rogol will become CEO and join the board. Rogol joined ...

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The innovations are designed to tap into the power of AI to offer ...

SAN FRANCISCO, March 29, 2024 /PRNewswire/ -- Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announced that it has not only been recognized as a leader in numerous G2 ...

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by ...

Demandbase launched its B2B Data Cloud platform based around account-based identification technology using network IP addresses, behavioral intelligence and third-party data with customer’s ...

SAN FRANCISCO, Jan. 28, 2020 /PRNewswire/ -- Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, ...