Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Record matching and linkage is the foundation of most modern master data management systems. There are many different tools and techniques that can be applied to match records, ranging from exact ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today, the greatest barrier to the ubiquitous adoption of AI is trust. Unlike enterprise ...

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

Agentic systems need workflows that combine adaptive reasoning with deterministic execution, plus security, monitoring, ...

The interesting question in mortgage AI right now is not whether the technology works. It is which architecture works under the regulatory load that financial services actually carries. Pavan ...

Stop AI coding agents from ignoring rules by using hooks. Replace weak prompts with deterministic stop hooks to guarantee ...