For Phil Kemelor, being able to communicate the real value of digital analytics to business people is what helps build a solid foundation for successful projects. “It’s about getting people to feel ...

Digital transformation continues to be a business priority in 2023 and beyond. According to Boston Consulting Group, 80% of business leaders plan to accelerate their digital transformation programs.

When it comes to digital analytics, we are all on our own journey of understanding. In working with more than 20 top Fortune 500 companies and distilling their most successful digital analytics ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

Nobody uses those exact words, of course. Yet the expectation is clear: choosing the right degree to earn, or skills to acquire, will ensure a bright future and a generous salary. Often, people ...

As I talk to my clients in organizations of every size and industry, I sense a generational shift in both their technology and business strategy in the area of advanced analytics. I define advanced ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...