Online videos are all the rage these days, whether it's for fun on You Tube or for direct marketing e-mail campaigns. But when a company wants a direct marketing video campaign, they usually find it's ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Direct marketing has long been a staple of a business’ marketing ...