A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...

Doritos and Cheetos are stripping things down with the launch of a new line of snacks made without artificial flavors or dyes ...

PepsiCo announced its new NKD line which will eliminate artificial colors and flavors from favorite Cheetos and Doritos snacks.

Doritos and Cheetos SIMPLY NKD are made with no dyes or artificial flavors. Some Cheetos and Doritos products will soon be available without bright artificial colors, but the the same iconic flavors.

Your favorite snacks just got a dye-free upgrade. I tasted two of the new snacks in the Simply NKD line to share my ...

Innovative distillers use a flavor-first approach. Doritos fans will need to look beyond the snack aisle for a taste of the newest flavor innovation that brings the trademark cheese taste to alcoholic ...

PepsiCo's new line of dye-free Doritos and Cheetos is great for consumers concerned about artificial dyes. But how much more will the snacks cost?

The Simply NKD line of the beloved snacks will have no dyes or artificial flavors, but you can still buy the original eye-wateringly orange versions.

Doritos is developing a new snack for ladies. Its parent company Pepsi Co. says it noticed men and women have different snack habits. The CEO recently spoke on the podcast The Secret Life of C.E.O.'s.

Spicy eats have been all the rage this summer, and now, you can add an innovative new flavor to your list of must-try bites. Doritos is launching a brand-new Tangy Tamarind flavor, and it’s a bold ...