New wedding dress app promises to expedite the buying process. A new app lets brides discover the best wedding dress styles suited for their body before ever stepping foot inside a bridal shop. — ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Google Labs has introduced Doppl, an innovative AI-powered app designed to revolutionize online shopping. Currently available in the US for users aged 18 and above with a Google account, Doppl allows ...

We're unpacking this interesting—and surprisingly universal—experience. For so many brides, it was love at first sight—no, ...