Usually in my Fortune 500 series I take a look at a company's broad social media strategy. But this time I decided to have a little bit more fun with it and dig into one company's use of Facebook in ...

ATLANTA — The AFLAC duck is going to Japan this month with a softer quack. In commercials designed for the Japanese market, AFLAC has ditched comedian Gilbert Gottfried’s abrasive quacking of the ...

Aflac is launching a new spot featuring its famous duck. It’s the first work under the insurance company’s new chief brand and communications officer, Catherine Hernandez-Blades, who was promoted to ...

Nested between smart mirrors, driverless cars, and paper-thin TVs, a little duck fluffed its feathers, awaiting its big debut. Unlike most of the 3,900+ products at the crowded cultural phenomenon ...

The Aflac Duck is a rock star in Japan. That’s the only way I can describe how big he has become there. In a down economy, Aflac Japan’s sales increased by 12% in 2003, the year we introduced the duck ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. The duck that quacked and what it teaches us about longevity in an ...